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Plaid Introduces New Martha Stewart Crafts™ Glass Paint Program Exclusively at Michaels

Kasey Jones

An amazing new paint line, intricately detailed silkscreen designs and whimsical paintable clings are just a few highlights of the new Martha Stewart Crafts™ Glass Paint Program, available now exclusively at Michaels stores. Painted glassware for gifts, décor and entertaining has never been easier!

Manufactured by Plaid Enterprises, Inc., the new glass paint program features 169 sku’s, including 120 colors of a groundbreaking new paint in gorgeous finishes, such as transparent, frost and glitter; three types of easy-to-use design elements—patented adhesive silkscreens, paintable clings and adhesive stencils; specialty effects including Glass Etching Cream, and Crystal Ice; and a selection of tools and accessories.

Plaid President and CEO Mike McCooey commented, “We are so excited to partner once again with Martha Stewart and Michaels using our state-of-the-art paint technology to introduce another outstanding addition to the Martha Stewart Crafts™ line.”
Specialty Paints, Beautiful Glass!
The centerpiece of the program is a new patented glass paint in a lovely palette of 120 colors hand-selected by Martha. Dishwasher-safe when cured, the paint comes in seven distinctive finishes: opaque (gloss, pearl, and metallic); transparent (gloss and liquid fill); translucent (fine glitter and frost). The bottle’s unique fine tip top functions as a built-in applicator for a variety of techniques.

Design Elements: Silkscreens, Clings, Stencils
Complementing the program are three distinctive types of design elements: adhesive silkscreens, paintable clings, and adhesive stencils featuring floral, geometric, alphabets and other motifs.
  • The patented adhesive silkscreens create detailed designs, quickly and easily, on any glass or ceramic surface. Each of 14 different designs includes multiple coordinating elements in a variety of sizes.
  • Eight distinctive alphabets—each with assorted icons—are offered as patented adhesive stencils. The flexible, repositionable stencils are particularly ideal for curved project surfaces.
  • Paintable clings are perfect choices for quick, temporary glass decorating. Available in eight different themes, each with multiple designs, the repositionable clings are super simple to finish with any liquid fill color.
In addition, the line includes glass etching cream which creates true frosted etched designs ideal to use with adhesive stencils or patterning tape. Crystal ice resembles real ice crystals when sprayed on ornaments and other surfaces.
Tools Bring it all Together
The program also features a broad selection of tools and applicators that are ergonomically designed with soft-grip, no slip handles, and include:
  • Squeegees in multiple sizes for use with adhesive silkscreens.
  • Rollers, pouncers, daubers and paintbrushes, including bent tip brushes for easy detail work.
  • Glass patterning tape to create unique designs.
The Martha Stewart Crafts™ Glass Paint program will receive marketing support through Michaels' in-store events, signs, and classes designed to educate, inform, and inspire consumers. The program will also be promoted through the three companies’ social and digital media including MarthaStewart.com/crafts, PlaidOnline.com, and Michaels.com.

About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging approximately 66 million consumers a month across all media platforms with unique lifestyle content, and has a growing retail presence with 8,500 products in thousands of retail locations. MSLO's four magazine brands—Martha Stewart Living, Martha Stewart Weddings, Everyday Food, and Whole Living—are available in print, digital and App formats and also makes special issues, books, and utility Apps available. The Company’s television and video programming includes the new “Martha Stewart’s Cooking School” series, slated for debut in Fall 2012, in addition to a vast library of how-to video available online. Martha Stewart Living Radio is available on SIRIUS XM Channel 110. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The HomeDepot, Macy's, Staples (together with Avery), PetSmart, Michaels and Jo-Ann Fabric, & Craft Stores. The Company entered into a strategic alliance with J.C. Penney Company, Inc., in which the two will build distinct Martha Stewart stores in jcpenney department stores, and jointly develop an e-commerce site, for a 2013 launch. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.

About Plaid Enterprises, Inc.
Plaid Enterprises, Inc. is one of the world’s largest, most diverse manufacturers and marketers of creative do-it-yourself products. Plaid’s product innovation and dedication to the everchanging needs of consumers have made the Plaid family of products among the most recognized and desired brands worldwide.
Plaid began in 1976 as a publisher and supplier of instructional books to the craft market. In the early 1980s, distribution channels were added as the product offering expanded to include paints, coatings and stencils. Today, Plaid is the industry's leading small batch paint manufacturer, producing all USA-made paint in facilities located outside of Atlanta, GA. Many Plaid brands are recognized consumer favorites such as Bucilla®, Mod Podge®, Gallery Glass®, FolkArt® and One Stroke™. In addition to artist and craft acrylic paints, Plaid product categories include stencils, fashion, jewelry, glass paint, glues and needlecrafts.
Located in Norcross, Georgia, Plaid is a subsidiary of the Dyson-Kissner-Moran Corporation, a privately held New York-based investment company.

For more information, contact:
Sally Downs
PR Coordinator, Corporate Communications
Martha Stewart Living Omnimedia
sdowns@marthastewart.com • 212.827.8949

Kasey Jones
Director, Corporate & Consumer Outreach
Plaid Enterprises, Inc.
kjones@PlaidOnline.com • 678.291.8142


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I hope you can encourage Michaels to offer online shopping.

Submitted by: . on 10/21/2012

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