Puss in Boots Celebrities Use Plaid Products to Decorate Boots!
Kasey Jones
What do a hit movie, a sassy feline and Plaid all have in common? It's an ebay charity auction featuring boots decorated by "Puss in Boots" stars using Plaid products!
Billed as a prequel to "Shrek," the movie opened to rave reviews Oct. 28. To tie into the movie release while supporting a charity, Antonio Bandaras, Salma Hayek, Zach Galifianakis and Billy Bob Thorton each personally decorated a pair of Frye Boots with supplies donated by Plaid.
The individually customized boots are now on display at Frye Boots' flagship store in New York (113 Spring St., between Mercer and Greene streets) and will be up for public auction on eBay from Nov. 7-17. Once the auction is live, bids can be placed on
www.eBay.com/.
All proceeds from the auction will benefit Stand Up 2 Cancer, a program of the Entertainment Industry Foundation charitable organization, established to engage the public in supporting a new model of cancer research, designed to get new therapies to patients quickly.
"We are pleased to participate in this creative activity--it's a natural for Plaid," said Plaid President Mike McCooey. "It's even more meaningful that the campaign will benefit cancer research, a long-time beneficiary of Plaid's charitable causes."
Plaid's contribution will be cited in a press release and other support activities managed by Paramount/Dreamworks.
Plaid® Enterprises, Inc., located in Norcross, Georgia, is a subsidiary of the Dyson-Kissner-Moran Corporation, a privately held New York-based investment company.
For more information, contact:
Kasey Jones
kjones@PlaidOnline.com
Director, Corporate & Consumer Outreach
Plaid Enterprises, Inc.